SELECT *
FROM wp_independent_analytics_campaigns
WHERE utm_campaign = :utm_campaign
  AND utm_medium = :utm_medium
  AND utm_source = :utm_source
  AND (utm_term = :utm_term OR (:ignore_utm_term = 1 AND :utm_term IS NULL))
  AND (utm_content = :utm_content OR (:ignore_utm_content = 1 AND :utm_content IS NULL))